Contemporary Issues in Marketing and Consumer Behaviour
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- Seller:TropicalGravy
- Sales Rank:289,414
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Pages:232
- Shipping Weight (lbs):1
- Dimensions (in):9.5 x 7.4 x 0.6
- Publication Date:March 18, 2009
- ISBN:0750687398
- EAN:9780750687393
Availability:Usually dispatched within 1-2 business days
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Synopsis
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
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