Influence: The Psychology of Persuasion
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- Seller:books_any
- Sales Rank:614
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Edition:Rev. Ed., 1st Collins Business Essentials Ed
- Pages:336
- Shipping Weight (lbs):0.7
- Dimensions (in):8.2 x 5.6 x 1.4
- Publication Date:February 1, 2007
- ISBN:006124189X
- EAN:9780061241895
Availability:Usually dispatched within 1-2 business days
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- Mint Condition
- Dispatch same day for order received before 12 noon
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Synopsis
Explains the psychology of why people say 'yes' - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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