Made to Stick: Why some ideas take hold and others come unstuck
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- Seller:UKPaperbackshop
- Sales Rank:1,804
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Pages:336
- Shipping Weight (lbs):0.5
- Dimensions (in):7.6 x 5 x 0.9
- Publication Date:February 7, 2008
- ISBN:009950569X
- EAN:9780099505693
Availability:Usually dispatched within 1-2 business days
Features:
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- Mint Condition
- Dispatch same day for order received before 12 noon
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Synopsis
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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