| The Visual Display of Quantitative Information |  | Author: Edward R. Tufte
Publisher: Graphics Press USA
Category: Book
List Price: £26.00
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Seller: WickedWendi
Rating:  5 reviews
Sales Rank: 4,259
Media: Hardcover
Edition: 2nd edition
Pages: 197
Number Of Items: 1
Shipping Weight (lbs): 2.1
Dimensions (in): 10.7 x 8.8 x 0.8
ISBN: 0961392142
Dewey Decimal Number: 001.4226
EAN: 9780961392147
Publication Date: January 31, 2001
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
Interesting point about graphical data integrity March 11, 2010
M.I. (Stuttgart)
This book provides suggestions and ideas about how to represent data in a graphically meaningful and elegant way. The focus is set on how to maximize the information shown without producing chartjunk, in order to reveal the meaning and the complexity of the data in a visually effective way. Guidelines are given for producing better graphics, such as maximising data ink and erasing non data one, and many examples of good and bad graphics taken from present and past scientific literature following such guidelines are shown. I found interesting the point made by the author about graphical data integrity, which means that graphics are supposed of telling the truth and not distort graphically the information content. The sizes of the graphical elements shown must represent the magnitude of the data correctly, without distortions. On the contrary, nowadays graphics published in newspapers and magazines often lack such integrity, and the message conveyed by the data is altered and telling a lie. Readers aren't usually aware of such subtleties! In conclusion, anybody dealing with scientific data and its representation should own a copy. Well done!
A must read for anyone regularly graphically presenting quantitative information November 3, 2009
AK (London)
1 out of 1 found this review helpful
The book is simply stunning. It consigns most of the graphical designs of the consulting industry into the dustbin of bad practice and presents some slightly unconventional alternatives, which actually do look more compelling on second thought. The standard rules of avoiding lie factors in graphics, maximising the data / ink ratio, the integration of graphics and text are all spot on and show how statistics, when done right, is far from boring, tending far more towards the fascinating instead.
The book also provides some splendid examples of good graphical design, shockingly most of them fairly old - i.e. the field did not progress nearly as much as should be expected, with most of the progress being pre-20th century, with several unfortunate steps back from the 1920s to 1970s (shown as well). Another interesting facet is the historical development of methods for presenting quantitative information, which is interesting in its own right.
This book should be essential reading for anyone who relies on visually presenting quantitative information and is an absolute must in management consulting.
Back to the future August 16, 2009
SLConAmazon (Australia)
Most of us who routinely produce data graphics are not graphic designers. This book shows that by stripping away unnecessary graphical features (that we often do not have the skills for anyway) we can dramatically improve the effectiveness of the message. Who would have thought we could find such elegance in data illustrations.
The historical examples are stunning ... beautiful and advanced data illustration using simple technology that allowed the data designer to focus on the sole task of producing an effective design. Our lack of progress is embarrassing.
Many of the simple rules that Tufte has developed for us seem applicable to other forms of illustration. I look forward to improving my PowerPoint presentations, as well as my Excel charts.
Professor Tufte writes simply excellent books. January 17, 2002
16 out of 19 found this review helpful
These books appeal on so many levels. They are informative, interesting and entertaining. Beautifully produced and very well written. One hardly notices one is being educated.
Read it, before you make a really bad mistake. December 7, 2001
Warren (UK)
16 out of 16 found this review helpful
This book should be a compulsory read for all graphic designers dealing with data visualisation. The clearly focused chapters, all with superb illustrations, take the reader through some of the best and worst graphics and charts ever printed, with Tufte providing crystalline insights and techniques that will stick in your mind and make your own work better. Whilst this book deals only with printed graphics, I think that the lessons learned are even more valuable as a foundation for interactive media designers. With the added dimensions of time and user involvement comes the potential to commit far worse design-crimes than many of the examples laid bare in this book! Like I said: Read it before you make a really bad mistake!
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