| Influence: The Psychology of Persuasion |  | Author: Robert Cialdini
Publisher: HarperBusiness
Category: Book
List Price: £10.99
Buy New: £4.61
as of 10/3/2010 22:02 UTC details
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In Stock
New (37) from £4.61
Seller: UKPaperbackshop
Rating:  25 reviews
Sales Rank: 622
Media: Paperback
Edition: Rev. Ed., 1st Collins Business Essentials Ed
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.9 x 5.2 x 1
ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
Publication Date: February 1, 2007
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
Showing reviews 1-5 of 25
Good book but if you want to save some time, just buy the video-conference February 25, 2010
F. Malatesta
It is well written and it contains a lot
of interesting information, though it
can get a bit boring and repetitive.
Unless you want to really grasp
every single concept explained in the book,
I`d suggest you to save yourself sometime
and watch the video:
`Robert Cialdini - The power of persuasion`.
 How can I persuade you to buy this book? February 22, 2010
Alec Leggat (London)
This book was mentioned in one of the fundraising online discussion boards I take part in. While it didn't give me any specific tips or tricks for my type of fundraising, it was a fascinating read. Professor Cialdini successfully combines his analysis of academic studies of social psychology with his personal experience and the reflections of previous readers of the book. This provides for an entertaining and insightful perspective that makes one realise that we may all be patsies and the reasons we fall for the ploys of sales people is because of innate human characteristics common to us all. Very helpfully he explains how we can guard against buying things we don't need because we are told they are "scarce" or how to overcome the apparent reluctance of bystanders to help in an emergency when they think someone else will. All in all an enjoyable read, a source of fascinating conversation topics and a helpful guide to daily life, in one book.
 Teaching how to lie and deceit people December 24, 2009
Kevin Smith (Central Europe)
0 out of 4 found this review helpful
Teaching how to lie and deceit people in all the wrong ways... and how clients always get bad deals because the big companies are using this book. Deceitful, brainwashing and a big dissapointment
Great Insight December 23, 2009
Mr. Kevin Hood (London UK)
This is a great book which gives great insight into how we think and behave,sometimes sub-conciously. It is a must read for psychology students,business people and anyone who wants an understanding of how we are influenced by the people and the companies that impact on our everyday lives.
Great book on the psychology of persuasion November 15, 2009
Mariusz Skonieczny (ClassicValueInvestors . com)
1 out of 1 found this review helpful
I thoroughly enjoyed this book. It is the best book I have read on the subject. It is all about the psychology of persuasion. The author introduces us to six principles of ethical persuasion:
* Reciprocity
* Scarcity
* Liking
* Authority
* Social Proof
* Commitment and Consistency
Each of the above principles gets a chapter. Not to get into too much detail, but reciprocity refers to giving someone something and the receiver being obligated to do something in return. Social proof is when many people believe or do something, and others simply think that it is true and follow.
This book can be used by marketers to improve their sales, but also by customers who wish to recognize when they are being persuaded toward a certain behavior.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
Showing reviews 1-5 of 25
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