| Influence: The Psychology of Persuasion |  | Author: Robert Cialdini
Publisher: HarperBusiness
Category: Book
List Price: £10.99
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Seller: aphrohead_books
Rating:  32 reviews
Sales Rank: 814
Media: Paperback
Edition: Rev. Ed., 1st Collins Business Essentials Ed
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.9 x 5.3 x 0.9
ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
Publication Date: February 1, 2007
Availability: Usually dispatched within 1-2 business days
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Product Description
Explains the psychology of why people say 'yes' - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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| Customer Reviews:
Showing reviews 1-5 of 32
 Really good book on behavior. July 6, 2010
Mihaly Bak (North Europe, Sweden)
Well this is one of the best books I have read on the topic behavior. Its fun, easy and exiting to read. Once you pick it up you can't put it down. Also if you are reading other newer books about behavior and influence, you'll see that most of the material comes from this book.
Absolutly Brilliant! July 2, 2010
amazonsceo
Ok where do i begin, this book had me hooked as soon as i picked it up! Very hard to put down and i must say very cleverly written by Robert Cialdini! If you have a business or even if you do not and just need to know what techniques the high street and many marketing techniques companies employ, this is the bible! There are many real life examples in this book which the author relates to when he is describing persuation! All in all a must get and if not you will regret it!
no need to seek any other book about the dynamics of influence June 22, 2010
Taner Yuksel (Turkey)
I have heard about this book when I was attending an executive MBA equaivalent program at Sabanci University. Later then I read the translated version of this book which was in Turkish. Now, I purchased it to have an orginal copy in English. I must say that this book will be always useful throughout my life. I have applied the techniques stated in this book on a real estate agent when I wanted to purchase the villa in my dream. The techniques really worked well. However, the problem was not the deal. I succeeded in persuading the real agent about the final price of the villa, but I had no money to realize this investment then. Nevertheless, I saw that this book can influence my further life...
Psychology experiments of Persuasion May 25, 2010
Serkan Alkan
I bought and read this book simply to improve my skill of influence. Unfortunately, most of the book is about controlled psychology experiments about persuasion; Robert himself is a psychology professor. Rather then a personal improvement book, this book is aimed to explain the tactics used by companies and foundations to influence people. It is nice to get this knowledge and simply understanding human psychology behind persuasion does not make one better at influencing other people. It will result in understanding marketing tactics of giant corporates and in appreaciating sales tactics too. If you want to improve your skill in convincing, I would suggest Art of Woo: Using Persuasion to Sell Your Ideas by Richard Shell without a hesitation.
Informative May 16, 2010
TC (England)
I really enjoyed reading this book.
It was well structured and gave examples of situations that everyone can relate to, and perhaps recognise from their own experiences.
It has opened my eyes to many of the tricks employed by sales personnel, and I am enjoying looking out for them now and making sure that I make buying decisions for the right reasons.
Showing reviews 1-5 of 32
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